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release by Cycles Lambert
October 30, 2009 (Levis, QC) - Cycles Lambert announced today that it has terminated its Canadian distribution agreement with Race Face, effective immediately. Race Face recently informed Lambert of its plans to sell its apparel, armour and components to Mountain Equipment CO-OP (MEC). Lambert is very disappointed with the decision Race Face has made in this matter. Due to Race Face's realignment with MEC, Lambert ceased its business relationship with the company.
The importance of specialty retailers for Canadian riders is undeniable. Lambert remains firm in its commitment to channels avoiding an every day low price strategy which brings down reasonable market pricing. Lambert will continue to privilege brands that support this same business direction.
Procedure for Apparel
Lambert representatives will contact their Race Face IBD clients over the course of the next few days to confirm whether or not they wish to maintain their Race Face Spring/Summer 2010 apparel Booking orders. If IBD clients wish to maintain their orders, Lambert will ship them as promised. If IBD clients no longer want to carry Race Face apparel, Lambert will cancel their orders.
Procedure for Components
All 2010 Booking orders received so far, including Hot Sheets, Show Special and Spring Booking orders, will be delivered as requested upon product availability. As of Monday, October 26, 2009, IBD clients will no longer be able to place a Booking order of any Race Face products through Lambert. Lambert will accept Season orders until its inventory depletes completely. Finally, please note that Lambert will honour warranties until November 26, 2009.
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